Sports
Miami Heat’s final Vice uniforms go in two directions
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MIAMI – The Miami Heat are taking it “ViceVersa” with what they say is the final version of their popular Vice edition alternate uniforms.
The team revealed the look Tuesday morning, and to say it’s flashy would be an understatement. From one side the uni looks pink, while the other side is blue.
The uniforms are the Heat’s “city” edition alternate, which NBA teams generally use to show off a creative and nontraditional approach to their normal look.
“In 2017, VICE began as a journey — a trip back through time to a reality where 1988 never ended,” Jennifer Alvarez, the Heat’s vice president of creative and digital marketing said in a news release. “In 2018, we returned to the present for a series of sequel campaigns inspired by Miami’s many sides, beginning with the dark and serious ‘VICE Nights,’ then the more relaxed and mellow ‘Sunset VICE,’ and finally, the bright and energetic ‘ViceWave.’
“Each campaign has pushed us further and further outside the creative confines of the HEAT brand and each has been hugely successful and a ton of fun to work on. ViceVersa is a graphic microcosm that envisions the Miami HEAT brand of the future.”
Pre-orders for replica jerseys begin Thursday at 12:01 a.m., but be warned holiday shoppers — the team won’t be shipping them for at least three months because of a delay in production.
Tyler Herro jerseys are expected to ship Feb. 1, the Heat say, but others won’t be ready until March or later.
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